What they are, how to use them, and why you need one.
Quick Response Codes (QR Codes) have been around since 1994 but have just recently surged in popularity.
Odds are you’ve visited a restaurant in the last year where you encountered a QR code that led you to the menu versus having a laminated copy in front of you. As a result of COVID-19, the world searched for touchless solutions to provide information, and QR Codes began to dominate.
With over 3.8 billion people globally using smartphones, many businesses are adopting them for marketing needs and to present their services, information, and even deliver a direct link to a shopping cart.
The digital dots on a QR Code are encoded with information and are easily identifiable and scannable with modern technological advancements of the smartphone camera.
Social behavior dictates that consumers want an easier way to consume information. Convenience is key, and a quick scan of a QR Code will bring you to website link associated with it, offering easy access to information in the palm of your target audience’s hands.
Want to see a QR Code in action? Open your smartphone camera and hover over the QR Code above to read the digital version of Beaver Life Magazine at www.beaverlifemag.com.
Interested in learning more about how you can use a QR Code for your brand or business? Contact Pacer Studios at 724-709-7261 or via email at support@pacerstudios.com.
